Let’s build a brand

that builds relationships

fortuné is a strategic branding agency that helps you connect to your customers through a belief that a strong brand evokes feelings in people & makes them feel related.

Do you want to build a brand that people feel related to?

Let's build!

What do you need help with?

The first step in building your brand is to develop a strong strategy. By developing a strategy we will figure out “who you are” as a brand, and most importantly what kind of people you are building a relationship with.

The strategy often includes:
- Competitor analysis
- Naming
- Brand positioning
- Target audience
- Storytelling
- Tone of voice
- Value proposition
  etc.
Having defined the strategy, it is time for the second step of building your brand; making it come to life. During this step, we will figure out “how you look” as a brand to ensure that you are relating to the right kind of people.

The design often includes:
- Logo
- Visual identity
- Product packaging
- Website design
- Color palette
- Illustrations
- Typography
- Brand guidelines
  etc.